A startup is a recently established company that uses innovative technology to manage its main operations. Additionally, this company disrupts an already-existing market or industry or even starts a brand-new one. Walet Headquarters, located at PT Lentera Alam Nusantara, is one of the startups that is presently in development. M. Fairuzzuddin Zuhair, a 2016 graduate of Unair Mathematics, founded this company and is currently its founder and CEO. As the company’s founder and CEO, Fairuz has a number of responsibilities, including methodically creating business strategies and organizing them into short- and long-term strategic plans, guiding and supporting each director to ensure optimal performance in accordance with KPIs, and enhancing each member’s capacity to accomplish optimal team management. effectively, managing and overseeing all aspects of digital marketing, including search engine and social media marketing, and overseeing and assessing each financial report to ensure the company’s long-term growth.
Since he was a student, Fairuz has been involved in several activities. His involvement in multiple student, organizational, and business competitions serves as evidence of this. “Analysis of advertising campaigns on Google Adwords using the Fuzzy Analytical Hierarchy Process algorithm” was the title of the thesis, which was applied directly at the start of the business establishment in late 2018. The thesis was then turned into a paper for PKM KC and was successful in winning a bronze medal at the 32nd PIMNAS. Fairuz shown unwavering dedication to community service when he held the position of Deputy Chair for BEM UNAIR 2018. At last, in 2019, Fairuz managed to emerge as Universitas Airlangga’s top graduate.
Fairuz has had a difficult path filled with ups and downs to get to her current position. Nevertheless, he overcame each setback with perseverance and good intentions, enabling him to grow and even sustain his firm. He had made up to $2 billion in sales by the end of 2019, but same year he also experienced losses due to buyer fraud. totaling ninety million. He was retested in 2020 after suffering a 40 million loss. The achievement of a net profit of 70 million in the first four months of the year, however, corrected this. Fairuz employs sixty housewives who are unemployed and from disadvantaged backgrounds to run its business. In addition, he has won numerous honors and grants connected to the company he owns. These include being named one of the top 100 Indonesian startups at the SII Ristek Dikti event in 2021, receiving funding from investors, and receiving a 300 million business funding grant for research and development from the Ministry of Research, Technology, and Higher Education. 1.5 billion in pre-seed in 2022.
In reference to his accomplishments in leading the Walet Marks startup, Fairuz stated that a number of competencies are required, such as management aptitude, analytical and methodical computation abilities, discipline and accountability, and the guts to take chances. Fairuz gave Ma Ziltu Tholiban advice, saying, “Remember that every experience can teach you something worthwhile. Keep learning.” since we shall always be students.” He went on, “Having a clear vision is crucial when building a startup.” KPIs and OKRs are used methodically to carry out this goal. This is a methodical, strategic, tactical, scientific way of thinking that one needs to have. and well-matched with capable administrative and leadership abilities to be able to assemble a great team.”
